Alejandra Tijerina has become one of Mexico most recognized faces in modeling, television, and social media. From winning beauty pageants to starring in reality TV shows, this talented actress and entrepreneur has built an impressive career. In this comprehensive biography, we’ll explore everything about Alejandra Tijerina—her early life, career milestones, personal relationships, business ventures, and net worth.
Table of Contents
Quick Facts About Alejandra Tijerina
Before diving deep into her life story, here are the essential facts about Alejandra Tijerina:
| Category | Details |
|---|---|
| Full Name | Alejandra Tijerina |
| Date of Birth | December 28, 1994 |
| Age (as of 2026) | 31 years old |
| Birthplace | Ciudad Obregón, Sonora, Mexico |
| Nationality | Mexican |
| Height | 5 feet 10 inches (178 cm) |
| Zodiac Sign | Capricorn |
| Profession | Model, Actress, TV Host, Influencer, Entrepreneur |
| Education | Bachelor’s in Tourism Business Administration |
| University | Sonora Institute of Technology |
| Boyfriend | Masad Altamimi (Arab Influencer) |
| Net Worth (2026) | Estimated $500,000 – $1 million |
| @alejandratijerina (285,000+ followers) | |
| Famous For | La Casa de los Famosos, Miss Universe 2024 |
Who Is Alejandra Tijerina?
Alejandra Tijerina is a talented Mexican model, actress, TV host, influencer, and entrepreneur known for her vibrant personality and versatile career in the entertainment industry. She gained recognition through her work in television and modeling, where her confidence and on-screen charm quickly set her apart.
Beyond media, Alejandra has built a strong digital presence as an influencer and successfully expanded into entrepreneurship, inspiring many with her creativity, style, and business.

Early Life and Family Background
Alejandra Tijerina was born on December 28, 1994, in Ciudad Obregón, a city in Sonora, Mexico. Growing up in northern Mexico, Alejandra was exposed to the rich cultural heritage and vibrant traditions of her hometown. While she keeps most details about her family private, it’s known that her parents supported her dreams from an early age.
As a Capricorn, Alejandra displays typical traits of her zodiac sign—ambition, discipline, and a strong work ethic. These qualities would later prove essential in her competitive modeling and entertainment career.
During her childhood in Ciudad Obregón, Alejandra showed an early interest in fashion and performing arts. Her natural beauty and confidence made her stand out, and by her teenage years, she was already participating in local fashion shows and modeling events.
Growing Up in Sonora
Ciudad Obregón, where Alejandra spent her formative years, is the second-largest city in Sonora state. Known for its agricultural industry and warm climate, the city provided a nurturing environment for young Alejandra. The supportive community and local fashion scene gave her the perfect platform to develop her modeling skills.
Education and Academic Journey
Unlike many models who skip higher education, Alejandra Tijerina prioritized her academic development alongside her modeling career. She attended the prestigious Sonora Institute of Technology (Instituto Tecnológico de Sonora), one of Mexico’s leading educational institutions.
University Experience
At the Sonora Institute of Technology, Alejandra pursued a Bachelor’s degree in Tourism Business Administration. This choice proved strategic—the program equipped her with business management skills, marketing knowledge, and entrepreneurial insights that she would later apply to her own ventures.
Her education in tourism and business administration wasn’t just a backup plan. Alejandra understood that the entertainment industry requires business acumen, and her degree helped her navigate contracts, brand partnerships, and eventually launch her own business.
During her university years, Alejandra balanced her studies with modeling commitments. She walked runways at local fashion shows, building her portfolio while earning her degree. This dedication to both education and career demonstrates the work ethic that defines her success today.
Modeling Career: From Local Runways to National Pageants
Alejandra Tijerina’s modeling career began during her teenage years when she started walking the ramp at local fashion shows in Sonora. Her tall stature (5’10”), striking features, and natural grace made her a favorite among local designers and photographers.
Breakthrough: Nuestra Belleza Cajeme (2014)
The year 2014 marked Alejandra’s official entry into professional modeling. She competed in and won the Nuestra Belleza Cajeme pageant, a significant local beauty competition. This victory wasn’t just about the crown—it served as the introductory event to the state-level contest, which sends representatives to national pageants.
Winning Nuestra Belleza Cajeme at age 19 validated Alejandra’s modeling aspirations and opened doors to bigger opportunities. The pageant experience taught her valuable lessons about stage presence, interview skills, and handling pressure—all crucial for her future career.
Building a Modeling Portfolio
After her 2014 pageant success, Alejandra worked consistently to build her modeling portfolio. She collaborated with Mexican fashion brands, appeared in advertising campaigns, and continued walking runways. Her Instagram account became a professional showcase, featuring high-quality photoshoots and modeling work that attracted brands and agencies.
The years between 2014 and 2019 were crucial for Alejandra’s development as a professional model. She learned the technical aspects of modeling—posing, runway walking, photo shoot etiquette, and working with photographers and stylists.
Miss Mexico Journey (2023)
Nearly a decade after her first pageant victory, Alejandra returned to the competitive beauty pageant circuit in 2023. She participated in Miss Mexico, one of the country’s most prestigious beauty competitions. Her performance was impressive—she placed among the top 5 contestants, a remarkable achievement given the fierce competition.
The Miss Mexico experience gave Alejandra national exposure and reinforced her status as one of Mexico’s top beauty queens. Though she didn’t win the crown, her top 5 finish demonstrated her growth as a competitor and her ability to shine on the national stage.
Miss Universe 2024: Representing Nuevo León
Alejandra’s pageant career reached its peak in 2024 when she represented the state of Nuevo León at Miss Universe, the world’s most-watched beauty pageant. Competing at Miss Universe is the dream of every beauty queen, and Alejandra seized this opportunity.
Representing Nuevo León, she showcased not just her beauty but also her intelligence, poise, and advocacy work. The Miss Universe experience exposed Alejandra to an international audience and solidified her reputation beyond Mexico’s borders. Her participation in this global event significantly boosted her social media following and opened international opportunities.
Acting and Television Career
While modeling remained her primary focus early in her career, Alejandra Tijerina expanded into acting and television, proving her versatility as an entertainer.
Mi Querida Herencia (2019)
In 2019, Alejandra made her acting debut in the Mexican comedy television series “Mi Querida Herencia” (My Dear Inheritance). The show aired on Las Estrellas TV channel, one of Mexico’s leading networks. This role marked Alejandra’s transition from model to actress.
Though her role in the series wasn’t the lead, it provided valuable on-screen experience. Working with established actors and learning the technical aspects of television production helped Alejandra understand the entertainment industry from a different perspective. The show’s comedy genre also allowed her to display personality traits beyond the serious, composed image associated with modeling.
Music Video Appearances
Alejandra has featured in several Mexican music videos, expanding her presence in the entertainment industry. These appearances showcase her ability to embody different characters and moods, from romantic to energetic performances. She regularly shares behind-the-scenes footage and stills from these music video shoots on her social media, giving fans insight into this aspect of her work.
Music video work is popular among Mexican models and influencers, and Alejandra’s participation in this space has helped her connect with Mexico’s vibrant music industry. These collaborations with musicians and directors have expanded her professional network significantly.
La Casa de los Famosos (2026)
Alejandra’s biggest television breakthrough came in 2026 when she joined the cast of “La Casa de los Famosos” (The House of the Famous), Season 5. This American Spanish-language reality television series airs on Telemundo and has become one of the most-watched Spanish reality shows.
The show follows a Big Brother-style format where celebrities live together in a house, isolated from the outside world, while cameras capture their every move. Viewers vote to eliminate contestants, and the last person remaining wins a cash prize.
Participating in La Casa de los Famosos catapulted Alejandra to a new level of fame. Reality television exposes contestants’ personalities, creating deeper connections with audiences. For Alejandra, this show allowed fans to see beyond her polished model image and discover her authentic personality, sense of humor, and interpersonal skills.
The exposure from La Casa de los Famosos has been invaluable for Alejandra’s career. Reality TV contestants often gain hundreds of thousands of new social media followers, secure brand partnerships, and open doors to hosting opportunities and acting roles.

Entrepreneurship: Pink Froog Business
Beyond modeling and television, Alejandra Tijerina has proven herself as a savvy entrepreneur. In 2021, she founded Pink Froog, her own business venture that produces personalized thermoses and glasses.
The Pink Froog Story
Pink Froog emerged from Alejandra’s recognition of a market opportunity. Personalized drinkware had become increasingly popular, and Alejandra saw potential in creating quality, customizable products. The business name itself—Pink Froog—is catchy and memorable, perfect for social media marketing.
Pink Froog offers customers the ability to personalize thermoses and glasses with names, designs, and custom messages. These products are popular for gifts, events, corporate branding, and personal use. The business caters to Mexico’s growing demand for unique, personalized products.
Business Success and Growth
Alejandra leverages her substantial social media following to market Pink Froog. With over 285,000 Instagram followers, she has a built-in audience for promoting her products. She regularly features Pink Froog items in her posts, demonstrating the products in use and showcasing different customization options.
Her education in Tourism Business Administration from the Sonora Institute of Technology provided the foundation for running Pink Froog. Understanding business operations, marketing strategies, and customer relations has helped her build a sustainable enterprise alongside her entertainment career.
The success of Pink Froog demonstrates Alejandra’s understanding that entertainment careers can be unpredictable. By building a business, she’s created an additional income stream and established herself as more than just a model or actress—she’s a businesswoman.
Personal Life and Relationships
While Alejandra maintains a relatively private personal life, she has shared details about her romantic relationship with her followers.
Relationship with Masad Altamimi
Alejandra Tijerina is currently in a relationship with Masad Altamimi, an Arab social media influencer. The couple has been together for some time, and Alejandra occasionally shares photos with Masad on her Instagram account.
Masad Altamimi is also a content creator with a significant online following. The couple’s relationship represents a modern cross-cultural romance, with both partners understanding the demands and opportunities of social media careers. They support each other’s professional endeavors while maintaining their individual brands.
Their relationship has garnered attention from fans who appreciate seeing this personal side of Alejandra’s life. The couple travels together, attends events, and appears to share common interests in fitness, travel, and lifestyle content.
Lifestyle and Hobbies
Beyond work, Alejandra is passionate about fitness and maintaining a healthy lifestyle. Her Instagram showcases gym workouts, healthy meals, and wellness routines. At 5’10”, maintaining her modeling physique requires dedication to exercise and nutrition, which Alejandra takes seriously.
Traveling is another significant interest. Her Tourism Business Administration background has given her appreciation for different cultures and destinations. She frequently posts travel content from various Mexican locations and international destinations, sharing experiences with her followers.
Alejandra is also a food lover who describes herself as non-vegetarian. She enjoys exploring different cuisines and isn’t shy about sharing her dining experiences on social media, balancing her fitness dedication with enjoying life’s pleasures.
Social Media Presence and Influence
In today’s entertainment landscape, social media influence is as valuable as traditional media exposure. Alejandra Tijerina has built an impressive online presence that extends her reach far beyond television and modeling work.
Instagram Success
Alejandra’s primary platform is Instagram (@alejandratijerina), where she has amassed over 285,000 followers. Her feed is a carefully curated mix of professional photoshoots, behind-the-scenes content, personal moments, travel photos, and product promotions.
Her Instagram strategy balances aspirational content (glamorous photoshoots and events) with relatable content (casual moments and authentic interactions). This mix keeps followers engaged and creates a sense of connection beyond her celebrity status.
The engagement rate on Alejandra’s posts indicates an active, loyal following. Her audience isn’t just large—it’s interactive, commenting on posts, sharing content, and supporting her various projects.
Content Creation Strategy
As a content creator, Alejandra understands platform algorithms and audience preferences. She posts regularly, uses relevant hashtags, engages with followers through stories and comments, and collaborates with other influencers and brands.
Her content categories include:
- Fashion and modeling: Professional photoshoots and outfit showcases
- Lifestyle: Daily activities, meals, and personal moments
- Travel: Destinations and experiences
- Fitness: Workout routines and gym content
- Business: Pink Froog promotions and entrepreneurship
- Television: Behind-the-scenes from La Casa de los Famosos and other projects
Brand Partnerships and Collaborations
With her substantial following, Alejandra has secured partnerships with various brands. Influencer marketing is a significant income source for social media personalities, and Alejandra’s engagement rates make her attractive to brands targeting young Mexican and Latin American audiences.
She has collaborated with fashion brands, beauty companies, fitness products, and lifestyle services. Her approach to sponsored content is relatively authentic—she typically promotes products that align with her personal brand and interests, maintaining credibility with her audience.

Alejandra Tijerina Net Worth 2026
Estimating the exact net worth of public figures is challenging, as they rarely disclose complete financial information. However, based on her various income streams, Alejandra Tijerina’s net worth in 2026 is estimated between $500,000 and $1 million USD.
Income Sources
Alejandra’s wealth comes from multiple revenue streams:
1. Modeling Fees: Professional modeling work, including runway shows, photoshoots, and advertising campaigns, provides steady income. Experienced models in Mexico can earn between $500 to $5,000 per job, depending on the client and project scope.
2. Television and Acting: Her roles in “Mi Querida Herencia” and “La Casa de los Famosos” generate appearance fees. Reality TV contestants can earn substantial amounts, especially on popular shows like La Casa de los Famosos, where contestants may receive weekly stipends plus prize money.
3. Social Media Sponsorships: With 285,000+ Instagram followers, Alejandra can command $1,000 to $5,000 per sponsored post, depending on the brand and campaign. Influencers at her level typically post 4-8 sponsored posts monthly, generating significant annual income.
4. Pink Froog Business: Her personalized drinkware business provides entrepreneurial income. While exact revenue isn’t public, small personalized product businesses can generate $50,000 to $200,000 annually with effective marketing.
5. Music Video Appearances: Features in music videos provide additional income and exposure.
6. Event Appearances: As a recognized personality, Alejandra likely receives payment for attending events, club appearances, and public engagements.
Financial Growth Trajectory
Alejandra’s net worth has grown significantly since 2021, when she launched Pink Froog. Her 2024 Miss Universe participation and 2025 La Casa de los Famosos appearance have dramatically increased her market value and earning potential.
The next few years look promising for Alejandra’s financial growth. Reality TV exposure typically leads to increased sponsorship opportunities, higher appearance fees, and more lucrative contracts. If she continues leveraging her platform effectively, her net worth could double or triple within 2-3 years.
Physical Statistics and Appearance
Alejandra Tijerina’s physical attributes have been central to her modeling success:
- Height: 5 feet 10 inches (178 centimeters) – ideal for runway modeling
- Weight: Approximately 60 kg (132 lbs)
- Eye Color: Lavender Gray – a unique, striking feature
- Hair Color: Black
- Body Type: Slim, athletic build maintained through regular fitness
- Distinctive Features: Her unusual lavender-gray eyes are her most distinctive physical trait, setting her apart from other models
Her height places her in the ideal range for high fashion and runway modeling. Most fashion models stand between 5’9″ and 6’0″, and Alejandra’s 5’10” frame is perfect for showcasing designer clothing on runways and in photoshoots.
Awards, Achievements, and Career Milestones
Throughout her career, Alejandra has accumulated impressive achievements:
Beauty Pageant Success
- 2014: Winner of Nuestra Belleza Cajeme
- 2023: Top 5 Finalist at Miss Mexico
- 2024: Miss Universe contestant representing Nuevo León
Television Milestones
- 2019: Acting debut in “Mi Querida Herencia” on Las Estrellas
- 2025: Cast member of “La Casa de los Famosos” Season 5 on Telemundo
Business Achievements
- 2021: Founded Pink Froog, launching her entrepreneurship journey
- Successfully built a brand with product customization services
Social Media Milestones
- Surpassed 285,000 Instagram followers
- Established influence as a lifestyle and fashion content creator
- Built engaged community across social platforms
Challenges and Overcoming Obstacles
Like any successful person, Alejandra has faced challenges throughout her journey. The modeling industry is notoriously competitive and can be harsh on self-esteem. Beauty pageants involve intense preparation, public scrutiny, and the disappointment of not always winning.
After winning Nuestra Belleza Cajeme in 2014, it took nine years before Alejandra competed again at the national level in Miss Mexico 2023. This gap suggests she may have faced setbacks, focused on other aspects of her career, or needed time to build the confidence and resources for national competition.
Balancing multiple careers—modeling, acting, entrepreneurship, and content creation—requires exceptional time management and discipline. Alejandra’s ability to juggle these responsibilities while maintaining quality in each area speaks to her dedication and organizational skills.
Reality television participation also involves risks. La Casa de los Famosos exposes contestants to intense public scrutiny, and how they’re portrayed can significantly impact their careers. Alejandra’s decision to participate shows confidence in her authentic personality and willingness to take calculated risks for career advancement.
Future Prospects and Upcoming Projects
As of early 2026, Alejandra Tijerina’s career trajectory points upward. Her participation in La Casa de los Famosos is currently exposing her to millions of viewers, potentially transforming her from a known model to a household name in Latin American entertainment.
Potential Career Directions
Television Hosting: Alejandra’s TV experience and comfort on camera make her a natural candidate for hosting opportunities. Many reality TV contestants transition into hosting roles on entertainment shows, morning programs, or digital content.
Acting Expansion: With acting experience from “Mi Querida Herencia” and increased fame from reality TV, Alejandra could secure more substantial acting roles in telenovelas, series, or films.
Business Expansion: Pink Froog could expand its product line beyond thermoses and glasses. Successful influencer businesses often grow into full lifestyle brands encompassing multiple product categories.
International Opportunities: Her Miss Universe participation and growing social media presence could attract international brands and opportunities outside Mexico.
Content Creation Growth: The digital content space continues expanding, and Alejandra could develop YouTube content, podcasts, or other long-form media to deepen her connection with audiences.
Why Alejandra Tijerina Inspires Her Generation
Alejandra represents a new generation of Mexican entertainers who refuse to be defined by a single career path. She’s simultaneously a model, actress, TV personality, entrepreneur, and influencer—demonstrating that modern success comes from diversification.
Her commitment to education while pursuing modeling shows young fans that academic achievement and entertainment careers aren’t mutually exclusive. By earning her business degree, Alejandra equipped herself with skills that extend far beyond modeling’s often-short career span.
As an entrepreneur with Pink Froog, she’s building equity and creating something that could outlast her time in front of cameras. This business mindset sets an example for young people who aspire to entertainment careers—create multiple income streams and build assets.
Her authenticity on social media, willingness to share both glamorous and ordinary moments, and genuine engagement with followers create a relatable celebrity image. In an era of over-curated social media, Alejandra balances aspiration with accessibility.

Frequently Asked Questions About Alejandra Tijerina
How old is Alejandra Tijerina?
Alejandra Tijerina is 30 years old as of 2026. She was born on December 28, 1994.
What is Alejandra Tijerina’s height?
Alejandra stands 5 feet 10 inches tall (178 centimeters), which is ideal for modeling.
Who is Alejandra Tijerina boyfriend?
Alejandra is in a relationship with Masad Altamimi, an Arab social media influencer.
What is Alejandra Tijerina net worth?
Her estimated net worth in 2026 ranges between $500,000 and $1 million, earned through modeling, television, social media, and her business Pink Froog.
Conclusion
Alejandra Tijerina’s journey from local fashion shows in Sonora to national television and international pageants illustrates the power of persistence, strategic thinking, and authentic personal branding. At just 30 years old, she’s accomplished what many aspire to over entire careers—success in modeling, breaking into television and acting, building a business, and cultivating significant social media influence.
What sets Alejandra apart isn’t just her beauty or modeling talent—it’s her business acumen, educational background, and understanding that modern entertainment success requires diversification. By balancing her public persona with genuine personality, maintaining professional standards while showing vulnerability, and building multiple revenue streams, she’s created a sustainable career model.
